UX · CONTENT · PERFORMANCE · AI
Services
Digital experiences people can actually use & trust
I help teams cut through complexity and move forward with clarity, care and confidence.
From digital strategy to experience design and responsible AI, I bring UX, content, and product thinking together to create digital experiences that feel structured, supportive, and genuinely easy to use.
On this page
- Digital & AI Strategy and Roadmap
- AI Search & Conversational Design
- User Experience & Digital Product Design
- Performance & Growth Campaigns
- How I Work
- Let’s Talk
Digital & AI Strategy and Roadmap
A clean plan for what comes next.
Strong strategy removes noise, aligns teams, and creates momentum around what matters most.
I help leaders translate vision into practical direction — shaping digital and AI foundations that are focused, achievable, and future-ready.
How I can help
- Digital and AI roadmaps that create alignment and momentum
- Stakeholder workshops that turn complexity into shared clarity
- AI opportunity mapping to identify practical, high-value use cases
- Service design for AI-enabled experiences
- AI readiness checks across capability, data, and governance
AI Search & Conversational Design
Natural, helpful & trustworthy AI experiences.
AI can make search and support feel intuitive when it’s designed intentionally.
My work focuses on clarity, safety, and usefulness, helping teams adopt AI responsibly and in ways that genuinely support people.
How I can help
- GPT-powered search and assistant use-case design
- Conversational UI roadmaps and interaction flows
- Human-in-the-loop strategies for oversight and quality
- Bias mitigation, safety, and ethical AI frameworks
- Governance and operating models for sustainable AI adoption
Case Study Example
AI Search with Ask Glen
User Experience & Digital Product Design
Make complex experiences easy to understand.
Good content removes friction. Good structure removes confusion. Thoughtful UX brings both together.
I help teams shape user journeys, clarify content, and bring order to complex information, so users feel guided, not overwhelmed.
How I can help
- UX audits that reveal friction, patterns, and missed opportunities
- Information architecture and journey redesign across touchpoints
- Content hierarchy, tone, and microcopy designed for clarity
- Wireframes and product concepts that turn insight into confident next steps
Case Study Examples
Digital First UX for Current Students
Course Planner with AI
Performance & Growth Campaigns
Focus on what actually moves results.
Performance improves when content, creative, and data work together.
I help teams find clarity in the numbers, sharpen their message, and optimise the channels that matter most.
How I can help
- Campaign planning with a performance- and content-led lens
- SEO/SEM and content performance reviews to identify uplift opportunities
- Paid and organic social strategy and optimisation
- Clear, actionable insights — no fluff, just what to adjust
Case Study Example
Renovate with Lockwood Campaign
How I Work
Thoughtful, collaborative and grounded in clarity.
I work closely with teams, ask the right questions, and design solutions that feel achievable — not overwhelming.
My approach is:
- Human-led (with AI as a partner, never a shortcut)
- Ethically aware
- Evidence-based and outcome-focused
- Designed to remove friction, noise, and ambiguity
Let’s talk
If your team is navigating complexity - digital, content or AI - I'd love to help you move forward with clarity and confidence.