UX · CONTENT · PERFORMANCE · AI

Case Studies

How I help organisations untangle digital experiences

These case studies show how I help organisations untangle digital experiences and make them clearer, calmer, and more effective.

From strategy to execution, each project brings UX, content, and AI together to create outcomes that support real people, not just systems.

UX & Content Review

{.cs-card}

A full UX, IA, and content review of the student portal that uncovered key friction points. Navigation, clarity, and structure were redesigned to deliver immediate usability gains for students and staff.

Read more

Performance & Growth Campaigns

{.cs-card}

A strategic analysis of paid and organic channels to uncover the drivers behind growth — and the bottlenecks holding it back. Clear, data-grounded recommendations improved efficiency, audience targeting, and content performance, helping teams invest where impact is highest.

Read more

Course Planning with AI

{.cs-card}

A redesigned self-service course planner that simplifies complex decisions for students. By combining clear UX patterns with AI-powered guidance, the experience helps students plan confidently and understand their options.

Read more

Ask Glen Search Bot

{.cs-card}

An AI-powered search assistant that makes institutional information feel simple and human. Students ask everyday questions in natural language and receive clear, immediate answers — reducing support load and removing the frustration of navigating complex systems.

Read more