UX · CONTENT · PERFORMANCE · AI
About
Designing clarity across UX, content and AI
I’m Julia, a digital strategist working at the intersection of UX, content design and ethically aware AI.
I help organisations cut through noise, remove friction and build services that support people, not overwhelm them.
My work blends insight and structured thinking, supported by AI that helps surface patterns, refine ideas, and bring clarity to complex decisions.
On this page
- The Mint Philosophy
- What I’ve Done
- Who Am I - the fun version
- How I work
- If you're still there…
The Mint Philosophy
Technology should expand what humans can do, not diminish who we are.
Working with an intelligence layer has removed barriers that once felt fixed, the technical walls between idea and execution, the friction between clarity and delivery. It lets me move with more freedom, more precision and more care.
This is the heart of the practice:
Clarity - no confusion, no friction; pathways that make sense.
Care - for users, teams, and the humans doing the work.
Mint - the lift that comes when technology lightens the load, widens the view, and helps us see what’s worth doing next.
Fresh thinking. Good design. Technology that feels like fresh air.
What I’ve Done
For more than a decade, I’ve helped organisations across education, government, not-for-profit and commercial sectors improve how their digital services work for people.
I’ve led UX and content strategy, reshaped information architecture, guided AI adoption, improved service pathways and helped teams deliver work with clarity and purpose.
My work includes:
- Higher education: student portals, course-planning tools, service navigation, content optimisation, AI search assistants.
- Government & public sector: clarity-led content, service pathways, accessibility uplift, human-centred redesigns.
- Not-for-profit & commercial: campaign strategy, CRO, CRM-supported journeys, digital growth.
The aim is always the same: make complex systems feel human, navigable and intelligent.
Who I Am (the fun version)
Alongside building digital experiences, I wrote small essays about sandwiches, soups and neighbourhood cafés, stories about attention, detail and delight.
That instinct stayed: the noticing, the curiosity, the belief that detail reveals truth. I still work that way, not with basil (usually), but with the same clear, green way of seeing the world.
Technology matters. But people are why we make anything at all.
How I Work
I work with clarity, curiosity and a calm structure that helps teams move forward. I make the overwhelming manageable and the complicated understandable. Alignment improves, momentum builds and decisions get clearer.
I pair human insight with evidence: analytics, behaviour and content patterns, so recommendations are grounded, not guessed.
My approach is simple: listen well, ask the right questions, clarify the path and ensure every choice has a reason behind it.
By the end of our first conversation, you’ll already feel clearer about what needs to happen next.
If you’re still here…
You probably value clarity and purposeful work. Perfect.
Let’s make something good together.